Blink: The Power of Thinking Without Thinking


Blink, by Malcolm Gladwell was the first book I decided to read when I decided on my topic, decision-making. I had heard of both the author and the title, which led some weight to my selection. The inside-cover promised insight to the quick decisions we must make under pressure. The book revolved mostly around the idea of thin-slicing; our ability to view a situation, process available information, and make a decision in the blink of an eye. I found the process intriguing, more so when I realized the connection between it and insight, which I had read about in my summer non-fiction selection (Imagine, by Jonah Lehrer). However, I can’t say much for the organization of the book. Gladwell was prone to go on long expositions on concepts– while he did a good job connecting it back to his focus, decision making, I found the explanations lengthy and wished he would reinforce the main ideas in-text. As such, the book would have been better as a leisure read, not as a book for research. Nevertheless, Blink was an effective gateway into my topic, as the expositions were effective introduction.